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| Annotated Table of Contents |
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Front Cover | Back Cover
Chapter 1 - It’s Big Business
What if a man approached a relationship with the same dedication and effort as a business? A relationship
deserves the same amount of attention that a business would need. This chapter uses business strategies as
metaphors, and gives men something concrete to model their approach.
Chapter 2 – Strategic Planning
A CEO would never start a new business without a business plan. So why do so many men start a relationship
without a plan? This chapter shows how a man must prepare for a relationship before he has ever met her. It shares
how to build a solid strategic relationship plan. When the opportunity for a relationship arrives, it will be too
late to prepare.
Chapter 3 – Attitude Determines Outcome
Welcome to the Happiest Place On Earth! Walt Disney understood how to make someone happy, and built a
thriving enterprise upon this secret. Attitude and customer service are the keys that have helped build this multi-billion dollar industry. No matter who you are or where you go, your attitude always goes before you. If you
have the right attitude, you will have the best chance of succeeding. All is well that begins well.
Chapter 4 – Forgiveness – Failure – and Your Future
Men tend to let go easily, but never fully forget. Always looking for a way to regain his alpha status after his ego has been crushed. This quality can be unfavorable at best in a relationship. This chapter was designed to explain how forgiveness is one of the most powerful character traits a man can have in his relationship toolbox. When applied to a relationship, it can have fantastic results.
Chapter 5 – A Woman’s Greatest Desire
Women test men everyday, except men have never studied. In fact, they have no idea what to study. What is a
woman’s greatest desire, and how can it be satisfied? The answer is found here! Most women are perceived as helpless romantics, and because love is a woman’s greatest desire, she will go to great lengths to protect her hearts.
Chapter 6 – Satisfy Her Desire
It is just as important to know how to satisfy a woman’s desire, as it is to know what this desire is. This
chapter breaks down the confusing concept of love, and gives practical solutions to fulfilling this desire in a tangible way.
Chapter 7 - Affection
Affection can be thought of as the way to build morale in the
relationship. It can come naturally, hormones provide an added boost, but it requires the most attention. Creativity, spontaneity, and passion are
needed.
Chapter 8 - Communication
On average, women talk more than men. The problem is, most of a man’s communication happens away from home.
This chapter describes the importance of either increasing the word count at home or expalining to the boss why you can not give the big presentation today. More important than the word count is how to make those words count.
Chapter 9 - Leadership
Surprising as it may seem, women want leadership in their lives. However, men misinterpret this need, especially in a relationship. And women tend to balk when the word is even mentioned or it is handled incorrectly. This chapter provides guidelines for providing leadership in a healthy manner.
Chapter 10 - Security
Security is one of the most important needs for a woman, and is the area most women will test their man repeatedly in. This chapter provides the ways a woman needs to feel secure, and how to become a man that can be trusted.
Chapter 11 – Team Work
Many people focus more on changing their partner than changing themselves. Changing,
adapting, and growing are important traits you have to learn in order to make it in today’s fast-paced relationships. Life is fast and it changes daily and you have to learn to move with it or get left behind. This chapter focuses on the importance of remaining in a constant state of growth.
Chapter 12 – The Board Room
Superficial outside influences on a relationship can spell D-O-O-M. Successful businesses rely on a board of advisors instead of one individual. The boardroom is where a man can gather wisdom and advice for his relationship. This chapter explains how to build a boardroom and what role/function it plays, so that his relationship can spell S-U-C-C-E-S-S.
Chapter 13 – Focus
Keeping your relationship in focus depends on where you are looking. You will always find what you are looking for when you know where to look.
Chapter 14 – Altitude Through Application
To achieve maximum success in a relationship, you must apply all of these principles. This chapter provides
a formula to integrate these techniques into daily life. Through the application of these principles, the relationship can gain new heights.
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